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Tree Lotion
Sunlit California hillside herb farm at golden hour
Our Story

Wellness worth trusting, crafted with intention

What began as a single beloved botanical blend has grown into a complete wellness house — held together by an uncompromising belief in pure ingredients and honest craft.

Botanical wellness products with natural ingredients
Est. 2012 · Santa Cruz, California

It started with a bottle on the kitchen counter

Tree Lotion began in a small Santa Cruz kitchen with a simple idea: that the plants around us hold a quiet kind of comfort, and that a well-made botanical blend could become part of someone's everyday ritual.

Word traveled the way good things do — from friend to friend, gym bag to nightstand. As our community grew, so did their questions: What else could you make? Something for recovery? For glowing skin? For daily wellness?

Today, Tree Lotion is evolving into a premium wellness house spanning essential oils, recovery, supplements, skin wellness, and more. Every new product must earn its place against the same standard as our very first bottle.

Our Mission

To help people live healthier, more comfortable lives through premium natural products — crafted with integrity, grounded in nature, and honest about what wellness can be.

What We Stand For

Our values

Nature First

We lead with botanical actives and essential oils, never synthetic fragrance or filler.

Radical Honesty

We are clear about what our products support and never overpromise or make medical claims.

People & Planet

Cruelty-free formulas, recyclable packaging, and carbon-neutral shipping as standard.

Considered Craft

Small-batch formulation with a consistent point of view on how wellness should feel.

Ingredient Sourcing

Traced from soil to bottle

We partner with growers and suppliers who share our standards for purity and care. Our botanicals are selected for potency and provenance, favoring sustainably cultivated sources.

Each essential oil and active is evaluated for quality before it ever reaches a formulation. If it doesn't meet our bar, it doesn't make the blend.

  • Sustainably cultivated botanicals
  • Transparent supplier relationships
  • Potency and purity evaluated per lot
Hands holding fresh botanical herbs in natural sunlight
Amber bottles being filled in a clean apothecary workspace
Manufacturing Standards

Made in small, careful batches

We produce in facilities that follow rigorous good-manufacturing-practice standards, with quality checks built into every step. Small batches let us hold a higher bar for consistency and freshness.

From blending to filling to the final seal, every bottle is handled with the same care we brought to our very first.

Quality Standards

A higher bar, every batch

Wellness should be transparent. These are the commitments behind every Tree Lotion product.

Batch-Tested Purity

Every batch is checked for purity and consistency before it is approved to ship.

Clean Formulation

No artificial fragrance, no parabens, no unnecessary additives — only what earns its place.

Responsibly Made

Produced in facilities that follow rigorous good-manufacturing-practice standards.

Sustainable Packaging

Amber glass and recyclable materials that protect the blend and the planet.

Experience the difference for yourself

Explore the full collection of botanical wellness essentials, crafted with the care our community has trusted since day one.